News: 2013

Results of Industry-Sponsored Masonville Cove Systems Design Project


What began as an information gathering and research field trip at the beginning of the semester to Masonville Cove Environmental Education Center in Baltimore, MD—our industry-sponsored client for the Fall 2013 semester—culminated in senior-year Graphic Design Communication students presenting the results of their impressive work to representatives from Masonville Cove. The format was a“poster session,” which was open to the public and we were very pleased to see many students, administrators and, of course, the clients in attendance.


PhilaU Graphic Design Alumni Gathering in New York City


Quite a good time was had by all at the President’s New York Alumni Reception held November 14, 2013 at the lovely James Burden Mansion on the Upper East Side of Manhattan. The Graphic Design program made a strong showing and then we had a great time continuing the dialogue afterwards. Shout out to Rosemary Kelly and Sam Gensburg for scouting our location and a special shout out to our friends at PhilaU Alumni Relations for all that they do. See ya at the next gathering!


Princeton University Presents Story: The Designer’s Personal Narrative Conference


By Nicole Tuite (PhilaU GDC, 2015)

Princeton University held it’s fifth annual Graphic Design Conference on Saturday, October 12, 2013 at the McCormick Art Museum. Designers including Gail Anderson, Erika Tarte, Alicia Cheng and Sarah Gephart, and Andy Chen all presented their personal narratives as professional designers. I grabbed two of my friends from school—Juniors Lindsay Birch and Jessica Eversmeyer—and we all took a road trip to Princeton, NJ to attend the Conference.

Gail Anderson from Anderson Newton Design was the first speaker. She currently teaches at the School of Visual Arts in New York City, and had worked at Rolling Stone Magazine for 15 years as well as being a creative director for SpotCo (she even designed the 150th anniversary of the Emancipation Proclamation postage stamp!) Gail presented her work in a very entertaining and comical way, and shared some of her student’s work from SVA. Her advice was exceptional to the students and young professionals in the audience and one part that stuck in my mind was “When you get stuck, just walk away for a while, do something else, and then come back. It’s all about persistence.”


Single Bullet: Arlen Specter & the Warren Commission Investigation of the JFK Assassination


On October 17, 2013 the Philadelphia University community welcomed almost 200 students, faculty, staff, alumni, University Presidents (current and former)—as well as members of the Specter family—to the Gutman Library for the preview of the exhibition, Single Bullet: Arlen Specter & the Warren Commission Investigation of the JFK Assassination.


PhilaU Field Trip to Masonville Cove, Baltimore, MD


On a recent Friday the entire senior-year Graphic Design Communication class—along with three faculty members—took a field-trip to Baltimore, MD to meet with representatives of the Masonville Cove Environmental Education Center, our industry-sponsored client for the Fall 2013 semester. The senior-year students are enrolled in GRAPH 401. Design 7, Systems Design Integration course. In this required, major studio course each student will create an Integrated Marketing Design System to consist of: a Public Awareness Campaign; a 16-page plus Cover Publication design; and the design of an App or Website. Other deliverables are possible as the students propose their own Design System.


PhilaU Alum Bob Cassella Designs Facebook App for Art Directors Club


This just in from alum Bob Cassella (PhilaU GDC, 2009), Art Director at Masterminds in Philadelphia: I recently had a fun opportunity to work with The Art Directors Club on a promotional Facebook app. The Creative Producer for ADC, Zack Kinslow, used to work with me at Masterminds as a Copywriter. So, it was kind of like a mini reunion when he got in touch with us to work together on this project. The concept was simple—ADC wanted an app to live on their Facebook page that would reveal a promo code after users filled out a short form. Students could then use that code on the ADC site to get 50% off a new membership and share the offer with their friends. All too often, people share things on social media with little meaning or value. Our goal was to make something that young creatives would consider worth sharing with their classmates and friends—and maybe buy a few beers with the money they all saved.


Manuel “the Master” Estrada Field-trip and Lecture at PhilaU


Philadelphia University welcomed the influential Spanish Master, Manuel Estrada to the DEC Center Forum for a very special presentation and lecture on September 26, 2013. It was a significant evening of exploration of this seminal designer’s profound career, as he visited the United States in conjunction with the
 retrospective exhibition, “Estrada: Sailing Through Design” which was on display at the AIGA National Design Center from mid-July through mid-October 2013. A group of PhilaU students and faculty took a field trip to New York to see and experience the exhibition in person, prior to Estrada’s visit to PhilaU.


Those Who Can, Teach


Based on the old adage, “Those who can, do; Those who can’t, teach,” AIGA Philadelphia set out to disprove that theory. This exhibition is a survey of some beautiful—and often award-winning—work produced by those who can teach, talented professors from the Philadelphia area who have dedicated their lives to training the future generation of creatives while their own work remains at the top of their fields. Including work by Associate Professor Maribeth Kradel-Weitzel, Adjunct Professor Steve DeCusatis, and Program Director and Associate Professor Frank Baseman. On exhibit at AIGA Philadelphia Space through September, 2013.

Beth Emmott in Germantown Show


Adjunct Professor, Beth Emmott’s oil painting, Schoodic Spray is part of the “Second Annual Germantown  Show” at iMPeRFeCT Gallery. This piece was informed by work done this past summer painting on Campobello, NB’s rocky coast.

Associate Professor Kradel-Weitzel Named Grant Recipient

Associate Professor, Maribeth Kradel-Weitzel has been named one of only eleven recipients of the prestigious 2013 Sappi: Ideas That Matter grant. This grant program aims to showcase the power of design to create positive change. Kradel-Weitzel will be working closely with the Philadelphia based non-profit organization, Fresh Artists, to create a multi-faceted suite of materials that will further that organization’s goals.

Fresh Artists seeks to:

• advocate for quality public education for all children through the display of their artwork.

• deliver art supplies and innovative art programming to severely underfunded public schools.

• empower vulnerable children through their own ability to serve as philanthropists.

Check back on the blog later this year to see the results of Kradel-Weitzel’s work.