Our Faculty: Maribeth Kradel-Weitzel

Carnivalorous series
How Magazine article: May 2011 issue 3
Danziger Interiors identity and business card
Water series
Space Baby
Design is for the mind, heart and body. Design is about people. Always.

Maribeth has taught Senior Capstone, Systems Design, Corporate Identity, Advanced Typography, Package Design, Illustration and an interdisciplinary study abroad course in the Dominican Republic. Currently, she serves as the course coordinator for Integrative Design Process, an interdisciplinary, team-taught course taken by all students in the Kanbar College of Design, Engineering and Commerce at Philadelphia University. The course seeks to train students to use design thinking as a key component of innovation. It is part of an award-winning curriculum that received top recognition in Core 77’s 2012 Professional Educational initiatives category.

Maribeth served on the executive board of the Philadelphia chapter of AIGA: the professional association for design for seven years and held the role of chapter President (2009–2011). In this position, she led a group of volunteers in producing about forty unique events per year. She initiated several important efforts with the goal of enhancing community, expanding the reputation of Philadelphia as an important hub for creative services and increasing respect for the profession through competitions, portfolio reviews, studio tours, lectures and The AIGA Philadelphia Paid Internship Pledge, which seeks to create awareness about proper legal practices regarding payment for interns.

An active practicing professional, Maribeth is the principal of the internationally award winning firm, Kradel Design and is a recipient of the Sappi Ideas that Matter grant. Maribeth has an M.F.A. in Graphic and Interactive Design from Tyler School of Art and holds a B.A. in Graphic Design from The Pennsylvania State University.

The work of her students has received many awards, including multiple instances of recognition from Adobe Design Achievement Awards, Creative Quarterly Magazine, Graphis New Talent Design Annual, How Magazine Self-Promotion, and various AIGA student design competitions, just to name a few.