Philadelphia University welcomed the influential Spanish Master, Manuel Estrada to the DEC Center Forum for a very special presentation and lecture on September 26, 2013. It was a significant evening of exploration of this seminal designer’s profound career, as he visited the United States in conjunction with the retrospective exhibition, “Estrada: Sailing Through Design” which was on display at the AIGA National Design Center from mid-July through mid-October 2013. A group of PhilaU students and faculty took a field trip to New York to see and experience the exhibition in person, prior to Estrada’s visit to PhilaU.
One of the most important and prolific graphic designers in Spain, Manuel Estrada is the Chairman of the Asociación Diseñadores de Madrid (DIMAD—Madrid Designers’ Association), member of the Consejo Superior de Enseñanzas Artísticas de España (Higher Education Council of Spain) and executive chairman of the steering committee of the Iberoamerican Design Biennal. Estrada is also a teacher, communicator and thinker.
Manuel Estrada, who has primarily devoted himself to corporate identity and editorial design, has worked for some of the most significant cultural institutions and companies in Spain, including Línea Madrid and Bibliometro projects for the city of Madrid, corporate identities for international companies like Repsol, literary work such as the Cervantes Prize brand, design of gastronomy magazine, Spain Gourmetour, and illustrations for books by Nobel Prize-winning author José Saramago. Through Estrada’s designs, we encounter the writers, institutions and events that are at the core of contemporary Spanish life.
“Estrada: Sailing Through Design” is an exhibition structured around the graphic designer Manuel Estrada’s visual diaries, which he uses to register his working process including ideas, perceptions and first sketches. Lecture sponsored by PhilaU Graphic Design Program and PhilaU AIGA Student Group.