Capstone 2013: Revive Brand Identity and Packaging
Design by Ali Doucette Revive is an organization I created that is focused on the revival of film photography, specifically 35mm black and white film. Personally, I have been shooting film since I was a freshman in high school and have come to love the aesthetic qualities and passion that comes with working with this medium. I feel that with the growth of digital photography and things such as Photoshop and Instagram, the interest in film has begun to disappear which is something that greatly saddens me. With this growing disappearance, I also feel like the quality of photographs is beginning to diminish. When taking a film photograph there is a certain finesse, thought and effort into getting each individual picture just right because you are only allotted a certain number of exposures. With digital, the quantity is nearly endless and so I believe we are moving into a “snapshot” age where quality is not always considered as highly as quantity. Though my organization wants to revive film, it’s not necessarily against digital. There are positive aspects to both mediums that I think should be highlighted and remembered by photographers and artists alike.
My target for Revive is young adults ages 16–23 because I feel like that is a prime age where they are still exposed to film photography classes through high schools and colleges. This is a great age where people are beginning to explore new hobbies and really start to figure out what they want to do with their lives. Keeping this target in mind I want Revive to have a hip but retro feel. The logo is reminiscent of the camera lens and aperture but is not overtly obvious like some other photography organizations. I first created a series of promotional posters that use photographic terms in more innuendo-like sayings to attract my target to the Revive website. Through the site they are able to search through photographs and member profiles and learn more about the organization. This is where they can also purchase a Survival Pack, which comes with different tools for shooting film such as a camera, rolls of film, camera straps, sketchbooks and more. Ultimately, Revive is an organization that wants to show people not only how rewarding film can be, but how fun and exciting this artform still is as well.