Student Work

Elgin Watch Company, Natalie Vespe
Elgin Watch Company, Natalie Vespe
Reliks, Alyssa Luterio
Reliks, Alyssa Luterio
Sokey Japanese Restaurant, Laura Schoedler
Simply Soul Restaurant, Christina Lanzisero
Simply Soul Restaurant, Natalie Vespe
Simply Soul Restaurant, Natalie Vespe

Branding Corporate Identity 2011 Selections

Selections from the Branding Corporate Identity courses, Spring semester 2011.

Elgin Watch Co., Natalie Vespe Re-branding of a pre-existing watch company, Elgin Watch Co. The new brand targets professional, elegant women who are looking for a unique watch. The presentation folder and packaging are both ornate and delicate, utilizing the design of the mark.

Reliks, Alyssa Luterio Reliks is a company that specializes in reupholstering vintage jewelry, catering to a hip young demographic. The feeling behind the Reliks mark is a worn, torn, unique piece of history, that was lost, but now it has been found.

Sokey Japanese Restaurant, Laura Schoedler Brand Identity and menu for a Japanese restaurant.

Simply Soul Restaurant, Christina Lanzisero Simply Soul is an invented soul food restaurant that encapsulates the essence of southern comfort. The branding utilizes a comforting color palette paired with playful typography that speaks to the family friendly atmosphere.

Simply Soul Restaurant, Natalie Vespe Branding of Simply Soul, a fictional soul food restaurant. The mark is based on a common vegetable that is used in soul food cooking, okra, and is then illustrated like a sun to imply the warmth and atmosphere of the establishment. Included in the design system are coasters, a hand-stitched menu and gift card holder, and also plates and glasses with the mark applied.