Branding Corporate Identity 2011 Selections
Selections from the Branding Corporate Identity courses, Spring semester 2011.
Elgin Watch Co., Natalie Vespe Re-branding of a pre-existing watch company, Elgin Watch Co. The new brand targets professional, elegant women who are looking for a unique watch. The presentation folder and packaging are both ornate and delicate, utilizing the design of the mark.
Reliks, Alyssa Luterio Reliks is a company that specializes in reupholstering vintage jewelry, catering to a hip young demographic. The feeling behind the Reliks mark is a worn, torn, unique piece of history, that was lost, but now it has been found.
Sokey Japanese Restaurant, Laura Schoedler Brand Identity and menu for a Japanese restaurant.
Simply Soul Restaurant, Christina Lanzisero Simply Soul is an invented soul food restaurant that encapsulates the essence of southern comfort. The branding utilizes a comforting color palette paired with playful typography that speaks to the family friendly atmosphere.
Simply Soul Restaurant, Natalie Vespe Branding of Simply Soul, a fictional soul food restaurant. The mark is based on a common vegetable that is used in soul food cooking, okra, and is then illustrated like a sun to imply the warmth and atmosphere of the establishment. Included in the design system are coasters, a hand-stitched menu and gift card holder, and also plates and glasses with the mark applied.