By Zach Samalonis
For the third consecutive year, Jefferson industrial design undergrads designed and hosted Tandem, the student design conference. The goal of the event was to help students go beyond the sketchbook and into the world of professional design, depicting the life of a designer and showing how design is a collaborative process between many fields.
The conference was divided into multiple workshops, which allowed students to break out and explore new topics as well as meet different people, from an array of creative disciplines. Rose DiSanto and Mark Sunderland started the day off with individual workshops. Rose explained the importance of portfolio building, while Mark held a hands on live demo about fusing together different types of textiles. The next block was dedicated to Jackie Kilmartin and Carrie Collins who both talked about their own business and lessons they learned. Joey Zeledon was the keynote speaker and talked about his own schooling, the jobs he has had and the projects he hopes to work on in the future. Marcel Botha closed the conference talking about his company 10xBeta, some of the awesome projects they are working on and why working with other disciplines is so important.
The conference was well attended by several schools in the area including UArts and Drexel. Students were able to walk away with more knowledge and contacts that they will be able to use throughout their careers as designers. Tandem has become a large event for the Industrial Design department at Jefferson University and it keeps growing each year. For updates for next year’s event check back at http://www.tandem-conference.com/