160over90 Creative Director Stephen Penning ’00 Presents Branding Lecture

Stephen Penning ’00, a graduate of the PhilaU graphic design communication program and creative director at 160over90, spoke at PhilaU on Wednesday, March 9 at 7 p.m. in The Kanbar Campus Center Performance Space.

The lecture focused on various aspects of branding, including graphic design, marketing and advertising, and will give attendees insights into the creative agency business sector.

Students in attendance experienced an entertaining and informative lecture, “as the work of 160over90 transcends design, and certainly speaks to popular culture, marketing, branding, advertising, strategic thinking and planning,” said Frank Baseman, program director of graphic design communication.

160over90 is a branding agency headquartered in Philadelphia that works alongside companies to help tackle their business and marketing challenges. With areas of expertise in branding, design, advertising, interactive, public relations, brand engagement and photography, 160over90 has worked with such clients as American Eagle Outfitters, De’Longhi, Nike, Mercedes-Benz, Loyola University Maryland and Michigan State University.

“160over90 is one of the most creative firms in Philadelphia – really one of the few firms that have a national reputation in the industry,” said Baseman. “They consistently produce striking, thought-provoking work that pushes boundaries.”

With more than ten years of experience in the branding industry, Penning has worked with a multitude of clients on various campaigns. Prior to his position at 160over90, Penning was a designer and art director at Gyro Worldwide where he worked on campaigns for Puma, RJR and Chupa Chups.

As creative director of 160over90, Penning is responsible for leading the creative effort for a variety of the agency’s brands. His work has been recognized by Graphis, Print, How, The New York Times, The One Show, Communication Arts and the Society of Publication Designers.

“It gives the graphic design program great pride to have one of our successful alumni come back to campus and deliver a lecture like this,” added Baseman. “Steve has had a very accomplished career so far, and we are very proud of his accomplishments.”

The lecture – sponsored by the Graphic Design Communication Program and School of Design and Engineering – was free and open to the campus community and general public.

For more information on 160over90, visit www.160over90.com.

Posted in University Headlines Tagged