Senior students in the Graphic Design VII Systems Design Integration course presented their work on Dec. 6 for a project sponsored by Big Brothers Big Sisters of Southeastern Pennsylvania. The students created a comprehensive campaign for their client, including materials to help recruit new volunteers and inspire adults to mentor young children in the area.
Each project included a 16-page plus cover publication; either a website or mobile application; and environmental graphics, such as posters, bus or subway advertisements, t-shirts or other three-dimensional objects. The class challenges students to create a cohesive “look and feel” to each of the items in their marketing campaign, tying them together with a unifying theme.
“Each of the pieces students’ create need to have the same ‘look and feel,’” said Frank Baseman, associate professor and program director of graphic design communication. “This is a systems design course, so the elements must come together to create a powerful message.”
In addition to Baseman, Gavin Cooper, assistant professor of graphic design, and adjunct professors Bob Warkulwiz and Steve Decusatis served as instructors for the course.
The student work was judged by graphic design communication faculty and representatives from Big Brothers Big Sisters. The top 10 designs were chosen. Students recognized for their outstanding work included:
First Place: Laura Hofmann
Second Place: J’Nay Penn
Third Place: Allison Umansky
Fourth Place: Mary LaRoche
Honorable Mention: Andrea DeAngelis, Rebecca Cox, Frank Carmine, Dan Dinsmore, Steve Monticello, Nyssa Smith.
Each student took a unique approach to the Big Brothers Big Sisters project, emphasizing different aspects of the program that would appeal to potential volunteers and donors. Ideas ranged from superheroes and comic books to nautical themes and piggy banks. Click “show info” on the slideshow to read about the ideas behind several of the student designs.