Students lined the aisles of the crowded media classroom this week to hear alumna Danni Green ’04 talk about her career as a fashion designer for Lilly Pulitzer and how she employs a practiced combination of artistry and marketing to help her designs sell out.
Green returned to PhilaU Feb. 26 as part of the Fashion Alumni Lecture Series, talking to students about taking designs from “concept to consumer,” detailing the multiple steps that take place to bring a design sketch to its ultimate destination—the sales floor.
“It feels great to return to Philadelphia University to talk with the next generation of designers,” she said. “I am always excited to see what the students at PhilaU will do next.”
Green provided students with advice and insider knowledge on working in the fashion industry. She said it’s important to always design with the consumer in mind and work closely with colleagues on such things as trims and marketing plans to make sure the designs are successful.
“In fashion, you always need to be forward thinking, but you should also always be able to recreate what sells the best,” said Green, who joined Lilly Pulitzer in 2007.
Green advised students to take advantage of PhilaU’s broad educational resources to learn everything they can about working in the fashion industry before starting their careers. “I did not take one class at PhilaU that doesn’t pay off every single day,” she noted.
“My experience at PhilaU has completely shaped my professional career,” Green said, who interned for popular brands Anthropologie and Free People during her junior and senior years. “Companies are looking for fashion designers who can create entire lines, and PhilaU taught me how to do that.”