Courtney Hunter, a junior fashion merchandising and management student, won a $10,000 National Retail Federation (NRF) Foundation scholarship as one of five national finalists in the Next Generation scholarship competition.
Hunter and the other finalists were recognized onstage at the Foundation’s inaugural gala Jan. 11 in New York.
“It was an incredible opportunity to network, and I was honored to be recognized onstage in front of powerful industry leaders,” said Hunter, noting that the event attracted such retail and fashion icons as Martha Stewart and “What Not to Wear” star Stacy London.
According to NRF, Hunter’s “undeniable drive and ability to grasp concepts quickly has led to recognition by retailers: She’ll be interning at QVC during the Spring 2015 semester, and Burlington Stores has offered her a second summer internship.”
Hunter this month also received a $5,000 YMA FSF Geoffrey Beene scholarship. Read more.
As a finalist in the retail competition, Hunter presented her submission in New York to several industry professionals, including Bill Brand, HSN president, Alexandra Wilkis Wilson, co-founder and CEO of GLAMSQUAD, and Ellen Davis, NRF senior vice president and executive director.
“My timeline’s theme was based on the millennial consumer, and it highlighted ways in which retailers are working to create more specialized and personalized consumer experiences for millennials,” she said.
Hunter’s timeline goes from February 2012, when she decided to attend PhilaU, to October 2014, when she studied the importance of sustainability to retailers. Along the way, she detailed the rise of social media as a means of advertising, new payment methods for retailers, 3-D body scanning technology and more.