Philadelphia University’s media relations effort for the inaugural exhibit of the Arlen Specter Center for Public Service, “Single Bullet: Arlen Specter and the Warren Commission Investigation of the JFK Assassination,” has been awarded a bronze CASE DII Accolades Award.
“This media campaign got the job done, in terms of building awareness of a cool, innovative on-campus exhibit and driving foot traffic,” noted Gretchen Wood, Accolades Awards executive committee member, highlighting the judges’ comments on the wining campaign.
The “Single Bullet” media campaign successfully reached a print and broadcast audience of more than 1.8 million people, while online coverage reached an audience in excess of 38.4 million unique viewers per month. The exhibit received national coverage in USA Today, a front-page story in The Philadelphia Inquirer and resulted in stories and significant on-air segments at all four network affiliates in Philadelphia.
The “Single Bullet” exhibition displayed the collaborative work of architecture, graphic design communication and law and society students and faculty members, as well as Specter Center staff members, to investigate the controversy over the Warren Commission finding that one shooter, Lee Harvey Oswald, was responsible for President John F. Kennedy’s assassination.
The exhibition, timed to coincide with the 50th anniversary of President Kennedy’s death, transported viewers back in time to the scene of the assassination on Nov. 22, 1963, with a full-scale model of the 1961 Lincoln limousine President Kennedy was riding in when he was shot during a presidential motorcade through Dealey Plaza in Dallas.
Read more about the exhibit here.
The Accolades Awards program recognizes best practices, programs and communications in advancement across 39 categories, including Web design, campaign publications, special events, alumni programs and college magazines.