PhilaU Business Student Wins Global Entrepreneur Competition

As a freshman at PhilaU, Jordan DeCicco co-founded Sunniva Caffe, a protein-packed, all-natural, ready-to-drink coffee beverage.

Jordan DeCicco co-founded Sunniva Caffe, a protein-packed, all-natural, ready-to-drink coffee beverage.

Philadelphia University business student Jordan DeCicco ’20 has won the 2016 Global Student Entrepreneur Awards (GSEA) regional competition in Washington, D.C., hosted by the Entrepreneurs’ Organization. He will compete in the national competition in Kansas City, Mo., on March 6, 2017.

As a freshman at PhilaU, DeCicco co-founded Sunniva Caffe, a protein-packed, all-natural, ready-to-drink coffee beverage. He was one of four finalists selected to compete this month in the regional competition, during which student entrepreneurs presented their businesses, leadership skills and entrepreneurial practices to a panel of entrepreneurs.

After a futile search for a healthy iced coffee drink to boost his energy before 5 a.m. basketball practices, DeCicco conjured up a ramped-up coffee drink in his PhilaU residence hall room, and soon his teammates were asking for it, too.

DeCicco partnered with his brother Jake, a Georgetown University alumnus, to create Sunniva Caffe and worked with PhilaU’s Blackstone LaunchPad to develop the product and define the company’s vision, which is to provide an easy, healthy and convenient way for consumers to energize and be health-conscious.

“I am so excited to have been selected to compete in the national GSEA competition,” DeCicco said. “I can’t say enough how grateful I am for the opportunity to share my story and the mission behind my company.”

For his win, DeCicco received a $2,000 cash prize plus a trip to the national competition, where a winner will be selected to represent the U.S. in the global finals in Frankfurt, Germany.

Jordan DeCicco worked with PhilaU’s Blackstone LaunchPad to develop the product.

Jordan DeCicco worked with PhilaU’s Blackstone LaunchPad to develop the product.

“Jordan encompasses what GSEA is about, and I know he will continue to go far in his endeavors,” said Michael Goldstein, president of Entrepreneurs’ Organization D.C. and founder/CEO of SwitchPitch.

The GSEA competition is open to undergraduates who also are primarily responsible for the operation of a revenue-generating business. It’s one of the largest and fastest-growing global competitions for student participants, the organization said.

Read more about Jordan DeCicco here.

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