To improve his entrepreneurial skills, DeCicco will be taking an independent study course with PhilaU President Stephen Spinelli Jr. during the spring semester. “There’s a whole history of iced tea drinks and power drinks that were start-ups,” Spinelli told the Inquirer. “If he can show that this product has that level of market demand that it appears that it has … then he’s going to have the ability to raise the money to bring this to scale pretty quickly.”
Sunniva Super Coffee drinks–which come in 12-ounce bottles and contain 10 grams of lactose-free milk protein isolate–are now selling for about $3.50 each in more than 100 retail locations, including Whole Foods stores from Princeton to Richmond, Va.
Read more about Jordan DeCicco in PhilaU Today here.