PhilaU Partners with Free People in Industry Design Challenge

 

Junior fashion student Caroline Stavros earned first place in the Free People design challenge.

Junior fashion student Caroline Stavros earned first place in the Free People design challenge.

Philadelphia University fashion students recently participated in an industry project to design new collections that would expand on Free People’s current offerings.

The project challenged the junior fashion students to seek new designs within the brand parameters with a specific customer and budget in mind. The students had to analyze Free People’s existing offerings and identify new areas or opportunity that could move the brand forward.

Ashley Giambrone’s Free People collection features denim and leather.

Junior Ashley Giambrone’s Free People collection features denim and leather with some heavier and darker-hued fabrics throughout.

“The project presented a valuable learning opportunity that allowed students to experience similar challenges to those they will face in industry,” said Carly Kusy, fashion design instructor. “Students learn to balance their own design aesthetic with that of the brand identity.”

A design team from Free People, which, along with Urban Outfitters and Anthropologie, is part of parent company URBN, picked the project winners. The top three students received monetary prizes:

First Place: Caroline Stavros
Second Place: Alexandra Pizzigoni
Third Place: Ashley Giambrone
Honorable Mentions: Lea Paul and Julian Prakansa

With an emphasis on bohemian fashion, Free People features a wide range of products from apparel to accessories, intimates, outerwear, home and beauty.

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