Stephen Wilcox, Ph.D., founder of the research and user-interface firm Design Science and a leader in the field of product-design research, has been named the interim director of Philadelphia University’s Strategic Design MBA program, effective July 1.
He will work with David Raufer, SDMBA program coordinator, to develop and implement an executive education graduate degree program with a focus on strategy and hybrid thinking.
“The Strategic Design MBA provides business skills, as do other MBA programs, but it also provides a deep understanding of design, which has become a core skill in most businesses,” said Wilcox, who holds a Ph.D. in experimental psychology from Pennsylvania State University, a B.S. in psychology and anthropology from Tulane University and a certificate in business administration from the University of Pennsylvania’s Wharton School.
Wilcox has worked in product development for more than 30 years and was one of the first professionals to apply cultural anthropology as an effective product-development and research tool. Wilcox chaired the Human Factors Professional Interest Section of the Industrial Designers’ Society of America for several years and serves on the Association for the Advancement of Medical Instrumentation Human Factors Engineering Committee. He is also the editor-in-chief of the journal Ergonomics in Design.