Jefferson Design Team to Present at Epson New York Fashion Week Event

The Jefferson team will be the only student collection presenting at the Epson Digital Couture Project, which kicks off New York Fashion Week.

The Jefferson team will be the only student collection presenting at the Epson Digital Couture Project, which kicks off New York Fashion Week.

A transdisciplinary team of Jefferson (Philadelphia University + Thomas Jefferson University) students will have their work on display at the Epson Digital Couture Project, which kicks off the world-renowned Fashion Week in New York City. The University team will be the only student collection presenting at the Feb. 6 industry event at South Street Seaport’s Pier 17.

“It’s an honor to be selected for the second straight year to present our original digital-printed couture collection at one of the premier events during New York Fashion Week,” said Mark Sunderland, director of the M.S. in global fashion enterprise and B.S. in textile materials technology programs and the Robert J. Reichlin High-Performance Apparel Chair. “All the students have done fantastic work collaborating with each other through this process.”

Using the theme “Cosmopolitan Couture with Impossible Colors—How Does Your Culture Dress-up,” 12 design teams from North and South America will leverage Epson’s textile printing solutions in a unique fashion presentation. Each designer will tell a story through their collection via textiles created with dye-sublimation and direct-to-fabric printing technology.

“We are delighted to have design students from Jefferson taking part in the fourth annual Digital Couture project, bringing their unique styles to the showcase to help underscore the design possibilities of Epson’s digital fabric printing technologies,” said Mark Radogna, strategic marketing, Epson America Inc. “Epson’s digital imaging technology is changing the business of fashion—providing a platform for designers to print high-quality, more unique designs for customers on-demand. These students are helping us showcase how the design potential and impact on the fashion marketplace is limitless.”

Fashion design student Alexandra Pizzigoni works on one of the Epson looks.

Fashion design student Alexandra Pizzigoni works on one of the Epson looks.

The Jefferson team lead by fashion design students Patricia Franklin ’18 and Alexandra Pizzigoni ’18 also included M.S. in textile design students Regan Marriner ’19 and Salwa Rasheed ’19 and M.S. in global fashion enterprise student Bhavik Mehta ’18.

They integrated 14 different prints on 10 different fabrics for four looks, including flexible composite fabrics digitally printed at the University’s Center of Excellence in Surface Imaging.

“We were inspired by the use of color and shape as a vehicle to transcend our current understanding and experience of space,” Franklin explained. “Our silhouettes were informed by how light moves in waves to create the optical illusion of color. That idea of light movement also informed our print designs, as we worked closely with textile designers allowing them to reimagine their own perception of how color transcends through space. We used dye-sublimation printing in order to create these highly saturated prints, allowing us to visually represent and explain our concept.”

The team put a high value on material technology and function, noted Sunderland, who also will be part of an Epson industry expert panel sponsored by the Wall Street Journal before the fashion event. “You can see our expertise shine through on every piece. The project’s success is driven by a true collaboration and talent of students and faculty all working together.”

The faculty team of Sunderland; Sheila Connelly, fashion design program director; Catherine Casano, fashion design instructor; Carly Kusy, fashion design instructor; and Wendelyn Anderson, technical associate for the Center for Excellence in Surface Imaging, all played key roles in the Epson project.

“It’s so inspiring working with the students on industry projects of this caliber, especially considering we’re the only school invited to participate alongside seasoned designers,” Casano said. “The fashion and textile designer students worked closely together to create innovative ideas, mimicking how they would work together in the industry. The designs this year really push the boundaries of design and technology to meld into one vision that’s truly visionary and far beyond what some people could imagine possible in terms of student work.”

Jefferson’s ongoing relationship with Epson helped lead the University to present at New York Fashion Week. The international company selected Jefferson to be an academic beta site for digital textile printing a few years ago due to the University’s advanced knowledge and reputation in textiles, materials, performance and digital printing. In one project, the University tested Epson’s first digital direct-to-garment printer.

Click below to see photos from last year’s Epson Digital Couture Project.

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