New Jefferson Brand Wins Best in Show at Transform Awards North America

The Transform Awards is North America’s only dedicated celebration of rebranding, repositioning and brand development.

The Transform Awards is North America’s only dedicated celebration of rebranding, repositioning and brand development.

Jefferson (Philadelphia University + Thomas Jefferson University) has earned four major awards for the branding of the new University at the Transform Awards North America. In partnership with FutureBrand, Jefferson won Best Corporate Rebrand After a Merger or Acquisition, Best Brand Evolution, Best Visual Identity from the Education Sector, and most notably, the Grand Prix for best of show going up against top brands like Intel, Coach, Konica and University of Colorado, to name a few.

The Transform Awards is North America’s only dedicated celebration of rebranding, repositioning and brand development. Judges came from Amazon, Dow Jones, New York Life and more.

“Every year at the Transform Awards North America there are standout, inventive, creative brand development projects that showcase the best of brand,” the organizers said. “There are inevitably a few standout rebrands that turn heads and set the benchmark high for future awards hopefuls. This year, though, the standard of excellence was incredibly high. … Jefferson and FutureBrand, took a challenging brief—a merger between two universities in the same city—and introduced a new brand, brand architecture and identity.”

Earlier this year, the new Jefferson brand received major awards from the international Rebrand 100 Awards, the CUPPIE Awards and the Collegiate Advertising Awards.

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