Five students will receive $5,000 awards from the 2019 YMA Fashion Scholarship Fund—the largest fashion scholarship program in the world. The winners include fashion design seniors Tommy Heidebrecht and Colton Snavely, sophomores Kinley Lingenfelter and McKenzi Migliorini, and industrial design junior Elena Krupicka. The educational fashion non-profit recognized Heidebrecht and Snavely for the second and third years in a row, respectively.
In this year’s case study, applicants explored opportunities for a fashion company to expand in the global market, proposing a research-based model and/or products through the lens of design, merchandising, analytics or supply chain.
For example, Snavely’s concept was based on market research surrounding emerging sustainability trends and the Chinese “ethical luxury” brand Icicle. The capsule collection he designed would bring the essence of sustainable luxury and progressive production to New York’s Dover Street Market.
“I really wanted to shatter the formula of presenting visual information,” Snavely explained. “It was about bringing this energy from one of the foremost up-and-coming fashion capitals in the world, Shanghai, and reinterpreting their reinterpretation of Western hip-hop culture and streetwear into something fresh.”
Eleven Jefferson students from multiple programs submitted concepts to the prestigious competition. In total, the Fashion Scholarship Fund received 740 applicants from students in both creative and business disciplines from 64 colleges and universities nationwide.
“Every year, Jefferson students up the bar in their ability to compete against some of the top programs across the country,” said Sheila Connelly, director of the fashion design program at Jefferson (Philadelphia University + Thomas Jefferson University). “Being a YMA scholar opens so many doors for our graduates. I consistently hear from our industry partners that those are the resumes that go on the top of the pile.”
In January, all the YMA Fashion Scholarship Fund winners will attend a gala event in New York City and a career fair the following day to network with top companies and make critical connections within the industry.
The YMA association, made up of fashion industry leaders, promotes education of the fashion arts and business through internships, mentorships and career programs to talented students.
Jefferson has historically done well in the YMA competition, with 36 winners over the last five years. Fashion design alumna Vivian Cooper ’17 earned the first-ever top award of $35,000 in January 2017.