Author Archives: basemanf

“Not Just Eye Candy: Design Work by Frank Baseman” University of Delaware Exhibition

news_faculty_basemanUD-1Professor of Graphic Design Communication Frank Baseman is preparing for another solo exhibition of the work of Baseman Design Associates and Base Press, to be held at the Recitation Hall Gallery at the University of Delaware.news_faculty_basemanUD-2Not Just Eye Candy, Design Work by Frank Baseman is an exhibition of select work from Frank Baseman’s three-decade-plus career as a professional graphic designer. Featured in the exhibition is a continuation of recent work combining two of Baseman’s favorite long-term interests: rebuses, those words and images coming together to make a visual puzzle (think “I Heart NY” and “America Runs on Dunkin”), familiar to many of us since childhood when we first encountered them while learning to read, and letterpress printing, a centuries-old method of relief printing.

news_faculty_basemanUD-3In a playful manner, Baseman has reinterpreted well-known quotes and phrases using rebuses, and all of this work has been printed by hand using a vintage letterpress. Also on display are several typographic explorations, including work produced during an Artist/Designer in Residence at UD’s Raven Press; Continue reading

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Class of 2018 Student Awards

We bid farewell and adieu to the Jefferson Graphic Design Class of 2018 and congratulate them on their awards and successes. We have a lovely traditional of Top 5 Portfolios here and the results are in: No. 1 Portfolio, Charlotte Rymar; No. 2, Zack Fau… Continue reading

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Graduation 2018

Congrats Jefferson Graphic Design Class of 2018! A talented and energetic bunch, we are so excited to see where life leads you guys next. Please stay in touch, and go forward and prosper! Best wishes!
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End of Semester Spring 2018 Reviews and Senior Exit Interviews

For a while there with all of the snow and crazy weather it felt like Spring would never come. But it was quite an exciting end to the very busy Spring 2018 semester. There was a lot of very strong work on display from all of the cohorts at the End of … Continue reading

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Design Thinking Workshop Led by IBM Strategist

Jefferson (Philadelphia University + Thomas Jefferson University) hosted a design thinking workshop on April 5 for East Falls and Center City faculty. At the event, facilitated by Amber Atkins, lead design strategist at IBM Design for Services, attendees participated in a series of activities and learned methodologies to improve their professional and educational practice. Faculty members came from various programs across both campuses, including Occupational Therapy, Graphic Design Communication, Population Health, Landscape Architecture and Engineering. “This workshop was a great opportunity for faculty to learn about different approaches for problem framing, research and ideation across disciplines,” said Maribeth Kradel-Weitzel, Associate Professor of Graphic Design Communication, who organized the event.

 

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Baseman on Design Thinking and Entrepreneurship Panel at Penn State Startup Week

Program Director and Professor of Graphic Design Communication Frank Baseman was invited to participate on a panel discussion on Design Thinking and Entrepreneurship during Penn State Startup Week at (his alma mater) Penn State University, University … Continue reading

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Alum Ronnie Alley at Adobe San Fran

Adobe was looking for ways to increase their online presence and drive user engagement for their online portfolio website, Behance. The solution they came up with was a weekly design stream that would be shot live, where anyone watching from around the world could tune in and interact with the featured designers. Each week would focus on a different field in design; be it graphic design, illustration, typography, UI/UX, etc. The designer’s that Adobe chose to feature on these live streams would come from a wide array of backgrounds and levels of experience. Alum Ronnie Alley (2016) was recently fortunate enough to be approached by Adobe to be one of their featured designers during a week focusing on graphic design. news_program_ronnieadobe2So in mid February for two hours a day, for three days Ronnie worked on a design project live and answered any questions that the audience watching at home would have. During those three sessions Ronnie worked on the redesign of his personal branding; with the first day focusing on the logo, second on a supporting illustration, and the last day was spent applying different assets to a full design Continue reading

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New Impressions 2018

news_program_basemannewimpressionsProfessor and Program Director Frank Baseman was honored to be included in the upcoming exhibition, New Impressions 2018, with a recent letterpress print. New Impressions, produced by the Hamilton Wood Type & Printing Museum of Two Rivers, Wisconsin, is an “international, juried exhibition to showcase exploration and creativity with letterpress printing techniques. From this age-old tradition, we strive to challenge and inspire artists to continue the love of printing.” There will be work on display from 44 artists in 9 countries, including the United States, the United Kingdom, Canada, Switzerland, Argentina, Austria, Norway, Brazil and Italy. The exhibition runs from April 17 to June 30, 2018 at Hamilton; and then travels in the Fall of 2018.

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Graphic Design Discovery Day 2018 and Real World Jefferson Graphic Design Alumni Event

news_program_2018discoveryday1The Graphic Design Communication program proudly welcomed back a stellar lineup of alums at the annual Real World 2018 Jefferson Graphic Design Alumni event. The seats were packed in the DEC Center Forum with prospective students and parents attending the Graphic Design Discovery Day, as well as current students (regardless that their attendance was required!) to hear the “pearls of wisdom” offered by those that have made their way in the real world (yes, there is life after college!). In a panel discussion format, recent graduates of the Jefferson (PhilaU) Graphic Design program shared their career advice and experiences and useful job-searching information with the audience. Thanks everyone for coming back to see us, and for giving us your valuable time—please continue to stay in touch!news_program_2018discoveryday2news_program_2018discoveryday3The stellar alumni lineup (left to right): Elissa Flanigan (2014), Designer, Quirk Books, Phila. PA; RonnieAlley (2016), Designer, Pixel Parlor, Phila. PA; Caroline Noebels (2016), Graphic Designer, Push10, Phila. PA; Kendra Stepp-Davis (2016), Junior Graphic Designer, Bombas,  New York, NY; Jessica Eversmeyer (2015), Senior Graphic Designer, 20nine, Continue reading

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Highest Honors: Jefferson Graphic Design Top Design School and Students to Watch 2018 in Graphic Design USA Magazine

For the seventh year in a row, the Jefferson Graphic Design Communication program is represented in the prestigious “Students to Watch 2018” issue of Graphic Design USA Magazine. Peter Aston and Zachary Faust were named Students to Watch in the Ja… Continue reading

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